COMPUTER - SE OPTIMATION - 3

I.Copywriting For Your SEO Way of Promoting Your Website

Search engine optimization or SEO is a broad term that has many sub categories. There is a lot that can be done to and for a website with the help of search engine optimization.

Two aspects that are involved within search engine optimization are article promotion and SEO copywriting. These are important to the positioning of your website within the search engine results as the search engines mainly pick up on the text that is used on your website and for more detail go to: www.search-engine-premiere.com. the text that is used to promote your website; you need to make sure that your website is keyword rich and the best and most effective way of doing this is to use the help of SEO copywriting.

Copywriting refers to the text that actually appears on your site and article promotion refers to pieces of text that are written and distribution to article directories as a way of promoting your website. Both of these are important when it comes to the success of your website.

When you are undertaking both copywriting and article promotion you need to make sure that you keep in mind what people are likely to search for to reach your website; so if your website is based on providing an auto repair service then you have to put yourself in the position of your potential customer and think about how this customer is going to reach your website. Most people reach the website that they purchase goods or a service from via search engines so your website needs to be in the top positions of these search engines, this is because people are most likely to use a website for their needs that appears in the first three pages of search engine results. So when you are putting yourself in the position of your customer you need to start going over what you would type into a search engine if you needed an auto repair. Car repair, auto repair shops, garages and car mechanics are just a few examples of what people may type into the search engines; to get your auto repair website to appear in these results you need to make sure that these search phrases appear within your website, which is where copywriting comes into play.

Once the copywriting duties have been performed on your website and your site is keyword rich you can then move onto the article promotion of your website. Within article promotion you look at the pages of your website and for more detail go to: www.greatseosecrets.com. you then write promotion articles based on certain pages of your website so you may write an article promoting a specific product or service that your website has to offer, whilst keeping your keywords in mind at all times.

Copywriting and article promotion are proven ways of ensuring that your website performs better within the search engine results. If done correctly copywriting and article promotion could be the difference between your website appearing on the first page of the search engine results and the fourth page.

Some of you may be thinking now that this is all well and good but you may not have the time for copywriting and article promotion or your writing skills may not be up to scratch but don’t worry there are professional companies available who are able to do this writing for you; just look around the Internet and you will find a company in minutes who can offer you all the best in copywriting and article promotion.

II.How Affiliate Marketing Can Help Your Business

How do you go about advertising your business online? This article will provide you with information about affiliate marketing and how you can employ regular users to advertise your business and increase traffic! Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you.

Adding an affiliate marketing program to your marketing plan can be one of the most cost-effective and easiest ways for your organization to advertise. By offering an affiliate marketing program to your users, you can increase traffic, gain more online exposure and pay only when results are produced.
What is Affiliate Marketing?

The concept of affiliate marketing began as a revenue-sharing program where businesses paid commission to people who referred new business. When it was finally introduced online, affiliate marketing quickly became a useful marketing tool that helped grow fledgling businesses like CDNow and Amazon into e-commerce powerhouses. During November 1994, CDNOW launched its BuyWeb program. In July 1996, Amazon launched an "associates" program and now counts hundreds of thousands of sites in its network.

The basic model for affiliate marketing works like this: A website owner registers with your company's affiliate marketing program. After receiving approval, he or she then puts various links, banners, videos and/or products on their web site. When visitors click through on these links and purchase or sign up for something, the web site owner is paid a commission for generating business for your company.

Websites and services based on Web 2.0 concepts blogging and interactive online communities, for example have impacted the affiliate marketing world as well. Today, you can find traces of affiliate marketing campaigns just about everywhere you look online. They are in the form of banner ads, videos, podcasts, blogs, and more. They are on e-commerce sites, Facebook accounts, personal webpages even a MySpace page.

There are basically three ways to increase traffic and revenue through affiliate marketing:

Pay Per Click Affiliate Marketing - Every time an internet user click on the affiliate link at the affiliate website and follows that link to the merchant's website, a certain amount of money is deposited in the affiliate's account. This amount can be pennies or dollars depending on the product and amount of the commission.

Pay Per Sale Affiliate Marketing - Every time an affiliate website sends a visitor to your site via advertising and it results in a sale, a commission is deposited into the affiliate's account.

Pay Per Lead Affiliate Marketing - Every time an affiliate website sends a visitor to your site via advertising and it results in a subscription, a flat-rate amount is deposited into the affiliate's account.

Both online retailers and consumers like affiliate marketing programs because, in most cases, it offers a performance-based pay scale. The more an affiliate sells for a company, the more commission they make. If an affiliate sells nothing, they make nothing and lose nothing. Retailers love this model because they do not incur a marketing expense unless an affiliate produces sales, and they reap the benefits of branding, online advertising, impressions and increased web traffic.